Understanding your lead scores
What the 0–100 score really means and how to use it.
The score in plain English
0–40 = tyre-kicker or wrong service. 41–70 = real lead, follow up today. 71–100 = ready-to-book, quote priority.
What goes into it
Caller intent, urgency, budget signals, service-area match, decision-maker status, and historical patterns from your own job data.
